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Frequently Asked Questions

“Ask me, ask me, ask me” The Smiths (1986)

General Visitor information

Q: What is The British Music Experience?
The BME is Britain's Museum of Popular Music, based at The O2 London and charts the beginnings, rise and influence of British popular music from 1945 to the present day.

Despite being a compact museum, it boasts an unrivalled collection of rare artist memorabilia, footage and exclusive interviews, which demonstrate how immigration changed our musical landscape, challenged the political status quo and have influenced the last sixty years of British culture.

As well as celebrating the era-defining sounds created in this country, it also pays homage to international artists who have found their inspiration or audience within the UK.

The museum also houses an interactive studio of Gibson Epiphone guitars, Slingerland drums and a Sennheiser vocal booth. Each unit includes tutorials which cater to your skill level and record your session, so you can listen again at home. So whip out your plectrum and get your dancing shoes on as you learn how to play your favourite guitar tracks, sing along with the greats and record your own choreography to the most famous dance hits.

Q: Where is the British Music Experience?
The British Music Experience is situated on the bustling Entertainment District of The O2, the world's most popular venue.

For more information on The O2 including how to get here and our facilities please visit

Q: Where can I see details on access to the exhibition?
For details on exhibition accessibility please visit The O2's venue access page. Or for more information or assistance please call Customer Services on 0208 463 2000 or email

Q: How can I get up-to-date information and news about British Music Experience programs and events?
We regularly post news and events on this site but the best way to keep up with all our latest news is to sign up for our BME Newsletters (which you can do via the module on the right-hand side) and join us on Twitter or Facebook.

Q: How do I become a Member of the British Music Experience?
Be a part of the British Music Experience and receive VIP benefits including:

  • 12 months' free entry to British Music Experience and all touring exhibitions
  • Priority ticketing for events
  • 10% discount in the Shop
  • Discounts at selected restaurants within The O2
  • 1/3 off on Thames Clippers travel
  • Free gift

To purchase a membership, please click here and enter the promo code MEMBER.

Q: What information is available for schools visiting the British Music Experience?
For full information on school visits and support materials for teachers please visit our Learning area. An educational mailing list is also available. Please email

Q: Do you ever hire out the British Music Experience for parties and other events?
Of course! We provide the perfect backdrop for a range of corporate or private events.

We can tailor the space to your individual requirements, transforming the dynamic 3,730 square foot space for everything from rock and pop gigs, to a cocktail reception or awards ceremony.

Please contact for more information.

Booking and ticket information

Q: How can I buy tickets?

  1. In person at the British Music Experience box office
  2. Online here and save up to 30% on adult box office prices (booking fees apply) 
  3. UK schools and colleges visit our learning pages.
  4. All other groups download our enquiry form.

Q: Are there any discounts available?
We have a variety of discounts available to different members of the public, please see our ticket page for more info.

Q: Are there any age restrictions for The British Music Experience?
Children under 15 must be accompanied by a responsible adult at all times. Children under 5 go free.

Q: I've tried to book a ticket but it says they are unavailable?
We may be sold out on the day you have selected, or the museum might be closed. Please ensure that you have checked the homepage of our website for planned closures before planning your day with us



Q: What time does the exhibition open and close?
The exhibition opens at 11am until 7:30pm, 7 days a week. Last entry is at 6.30pm. We are also open on most bank holidays and public holidays, except: 24, 25, 26, 31 December and 1 January.

Q: Can I take photographs in the exhibition?

Non-flash photography is permitted within the museum for personal use only. If you would like to use images of the museum or our collection for editorial or professional purposes please contact our Marketing Manager to discuss 

Q: Is their a cloak room?
There is a cloakroom facility available for large items, by request only. This is a complimentary service. Please speak to a member of staff on arrival if required.

Please ask a member of our Front of House Team prior to entering the exhibition should you wish to use this service.


Q: Can I take food and drink into The British Music Experience?
Sorry, no food or drink is permitted to be brought into or consumed in the BME.

Should you wish to bring an item of food or drink with you due to medical or religious requirement please call Customer Services on 020 8463 2000 or email

However, The O2 has a wide variety of food and drink outlets. For more information please The O2 website.

Q: I have lost something at The British Music Experience. How can I find it?
Visitors can enquire about lost items through contacting Customer Services on 020 8463 2000 or emailing


The Exhibition

Q: Who decided what music shapes the British Music Experience?
The honourable Chief Curator Mr.Bob Santelli, the venerable Mr. Paul Lilley and the dedicated curatorial team along with our esteemed Chairman Mr. Harvey Goldsmith all contributed to the sounds and vision of The British Music Experience.

Q: I noticed my favourite band and some other big names do not have any memorabilia in the museum. Why is this?
Prior to opening the museum, we reached out to all British artists and the content received was based on those who at the time, could contribute items and information to the project. We often supplement the core content of the museum through our public programmes and temporary exhibitions, which endeavour to highlight the contribution of artists who do not feature prominently in the museum.

Moreover, the achievements and importance of many artists who do not have memorabilia in the museum are covered in the digital Timelines and Table Talks in each Edge Zone.

British Rock and Pop is a vast landscape, and as our small museum grows and we build on the relationships we have with artists and the industry, we hope to gather more content and memorabilia that fans want to see.

Q: Do I have to touch my Smarticket to view content in the exhibition?
No, you only have to touch your Smarticket on the Smarticket Sensor Points if you want to capture information to review again at home. This information will be stored in your MyBME account.

Q: I loved the awesome shop you guys have, can I order official British Music Experience merchandise online?
Soon, very soon. Watch this space.


Smarticket and MyBME

Q: What's so important about my Smarticket?
Your Smarticket allows you to create your own personal musical journey as you go around the exhibition by capturing your favourite bits of information and storing them so that you can continue your experience at home.

Simply touch your Smarticket against any of the Smarticket Sensor Points within the exhibition.

Your Smarticket will automatically store a selection of content from your favourite parts of the exhibition along with your media recordings which you can access after your visit.


Q: What happens if I damage my Smarticket?
Damaging your Smarticket before use may result in you not being able to register your selected content and recordings from the Smarticket Sensor Points in the exhibition.

Q: How will I know that my Smarticket has tagged the content I requested?
When you place your Smarticket on the Smarticket senor points you will see a green light. This means that a selection of the content you are viewing at that time will be tagged and stored in your MyBME account to access afterwards.

Q: Why didn't I get all of the exhibition content I tagged on in MyBME account?
Your Smarticket will automatically store a selection of content from your favourite parts of the exhibition when you touch it on the Smarticket Sensor Points along with your media recordings which you can access after your visit.

However due to licensing agreements and publishing rights of certain video and audio content, we are not able to provide all content for your use online.

If you are missing whole sections of content it could be that your Smarticket was damaged, bent, ripped, chewed, etc which may have resulted in it becoming unresponsive to the Smarticket Senor Points. 

Q: I'm having problems accessing information on this website
Oh dear, sorry to hear that. Please see below some of the common issues which may help to explain why you're not able to view your MyBME account.

1) Do you have a Flash Player installed on your computer?
MyBME content is only viewable through a Flash Player. If you do not already have Adobe Flash installed, you can download the Flash Player for free at

2) Was there a green light when touched touch your Smarticket on the Smarticket Sensor Points?
Your MyBME content will only display if you physically touched your Smarticket on the Smarticket Sensor Points around the exhibition.

3) Are you using Mozilla Firefox as the internet browser?
If you're having problems viewing your MyBME content in Internet Explorer on a PC, it may display better in Mozilla Firefox. You can download this browser for free at

If you are still experiencing difficulty, please drop us an email at with your 14 character MyBME Number and we'll do our best to help you.


If you have any further questions at all, please don't hesitate to contact



Still haven't found what you're looking for?

If you have any further questions at all, please don’t hesitate to contact

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Mon to Sun from 11am to 7.30pm
(Last entry is at 6.30pm)

We're open everyday except 24, 25, 26, 31 Dec and 1 Jan.

Planned closures

The museum will be closed  all day on 27 April


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